Red Nose Day offers mobile site for first time

Howard Lake | 13 March 2009 | News

This year’s Red Nose Day is the first to include an official mobile website for Comic Relief. Developed and hosted by mobile Internet publishing specialists Wapple, it features information and ‘inside scoops’, together with a ‘click to call’ fundraising appeal.
Users accessing the main Red Nose Day site with a mobile phone will be automatically redirected to the mobile site.
Mobile phone users can keep up to date with a Red Nose Day Twitter feed directly to their phones. This is made possible through the combination of WAPL – Wapple’s XML-based mark-up language – and mobile publishing platform Canvas™.
The site also has reports on how money donated is changing lives around the world with spotlights on important projects for 2009.
Wapple‘s device profiling technology helps ensure that site is displayed “perfectly on any mobile device”, from the latest smartphones to first generation phones.
Mark Kirley, Project Manager (Mobile) at Comic Relief, said: “The beauty of Wapple is that it makes it possible for people in many of the countries Comic Relief funds to see what’s going on.
“But most importantly, having a Red Nose Day mobile website for the first time will help promote the event and encourage more donations. Wapple has done a great job in a short space of time by very quickly delivering a creative, easy to use site that provides all the information people need when they are out and about – whatever phone they have.”
www.rednoseday.com