The Ramblers, Britain’s walking charity, has changed its logo and visual identity to reflect the changing breadth and variety of its activities and membership.
A rise in membership from the under-40s, and a greater range of urban and specially themed walks such as love hikes and film strolls, convinced the charity that its 20-year-old logo of rolling green hills no longer effectively described the organisation.
One of the charity’s main focuses is on getting more people in towns and cities to build walking into their everyday lives. Its ‘Get Walking Keep Walking’ inner city walks project will help 90,000 people.
Following a year of consultations and research, the logo has been replaced by a new image and visual identity created by branding agency Spencer du Bois.
Floella Benjamin OBE DL, the Ramblers President, said: “The Ramblers is Britain’s walking charity and welcomes all, both young and old, so this fresh, vibrant and – accessible new branding reflects this. It sends out a very clear message that everyone is a walker and can enjoy walking no matter who they are, what their ability is, or where they walk be it town or country”.
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