UNICEF and Topaz aim to raise €1 million
Howard Lake | 22 January 2009 | News
UNICEF Goodwill Ambassador, Sir Roger Moore, has launched a new fundraising initiative between UNICEF Ireland and Irish petrol retailer Topaz which aims to raise €1 million.
The former James Bond is inviting customers to add 2 cent to their purchase in aid of UNICEF Ireland at 100 company owned Topaz sites around the country.
The money raised will support UNICEF’s work for children in 150 countries and territories worldwide. It’s hoped the three-year partnership between Topaz and UNICEF Ireland will raise one million euro for the international children’s organisation.
Sir Roger said: “Irish people have a well deserved reputation for generosity down through the years – and not just in the good times. By supporting this initiative, people will be able to help UNICEF save children’s lives and make the world a better place for children.”
Melanie Verwoerd, Executive Director of UNICEF Ireland said, “Through this new partnership with Topaz, UNICEF will be able to raise urgently needed funds that will make a real and lasting difference to children’s lives. For example, 2 cents will allow UNICEF to purify up to 10 litres of water, enabling children to drink and wash safely, 4 cents will buy 1 sachet of oral rehydration salts and 10 cents will provide 1 dose of vaccine to immunise a child against polio.”
www.unicef.ie
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.