mymission2 launches "Beat The Credit Crunch 2009 Calendar" in aid of Shelter
Howard Lake | 14 January 2009 | News
mymission2 launches “Beat The Credit Crunch 2009 Calendar” in aid of Shelter, the housing and homelessness charity. mymission2 is the world’s first aspirational network where people help each other to achieve their goals in life, whatever they may be. Launched in April 2008, the mymission2 community now has over 100,000 members around the world.
About Howard Lake
While homelessness is growing in the UK, corporate and individual donations to Shelter are decreasing as people feel the squeeze of the credit crunch. mymission2 is offering a helping hand to the struggling charity with the launch of their “Beat The Credit Crunch 2009 Calendar”. £1 from every calendar purchased in the UK will be donated to Shelter.
To celebrate reaching 100,000 members last week, mymission2 also pledged to donate a further £50,000 to Shelter when they sell 50,000 calendars, making a total donation of £100,000.
The calendar highlights the fact that you can look fabulous even when you are on a budget and help charity at the same time. We all need to tighten our belts in the current economic climate and looking chic on the cheap is a good way to start. The models featured in the calendar are ordinary people who are keen to offer advice – serious or otherwise – on how to cope, have fun and look great on little or no cash. Professional stylists dressed the models from top-to-toe using clothing and accessories from charity and vintage shops such as Traid, Oxfam, Rokit and Paper Dress Vintage.
The calendar is a fantastic and unique gift and can be purchased online at:
www.shop.ends-uk.com/acatalog/mymission2.html
You can view a short “behind the scenes” documentary about the making of the calendar, which includes interviews with the stylists and models at:
http://mymission2.wordpress.com/2008/12/02/looking-chic-on-the-cheap-for-charity/.
www.mymission2.com
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.