Comic Relief Secures Jammie On-pack promotion for Red Nose Day
Howard Lake | 13 January 2009 | Blogs
Burton’s Foods is investing £750,000 in a marketing push across its complete range of Jammie Dodgers, including newly launched Splat Snacks, to help raise £160,000 for Red Nose Day.
In an article in Talking Retail, Jaspal Chada, marketing director at Burton’s Foods, said: “Jammie Dodgers and Red Nose Day are a fantastic match – both mischievous and fun.
“By investing in such an important national partnership we are able to remind consumers about the brand’s playful side.
“An interactive and fun campaign will be implemented to raise brand awareness and drive market share by reaching new households as well as encouraging loyalty amongst the existing consumer base.”
http://www.talkingretail.com/news/industry-announcements/11824-jammie-dodgers-in-2009-red-nose-day-partnership.html
http://www.rednoseday.com/
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.