Woolworth's charity to continue
Howard Lake | 17 December 2008 | News
Woolworths Kids First, the charity supported by failing retailer Woolworths plc, has pledged to carry on operating under the new name ‘Kids First Trust’.
Launched in 1999, Woolworths Kids First was set up to enable Woolworths’ employees to support community-based projects of their choice to benefit children. It operated at a local level to support projects near Woolworths shops.
On Kids First Trust’s Facebook page the staff report that “the team have decided to continue running the charity wholly independently”. They add that “over the next few months we will be working hard to find new premises, new partners and relaunch our work”.
London newspaper Metro reports that Woolworths will today announce all its British stores will be closed by January 4 – with the loss of 29,000 jobs, so the charity, which has several months operating reserves, will need to develop new sources of income quickly.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.