Some seasoned advice about coping with the recession
Howard Lake | 17 November 2008 | Blogs
Mal Warwick, and his CEO Dan Doyle, have just published an interesting piece on how to approach the recession.
http://www.theagitator.net/wp-content/uploads/file/FundraisingToughTimes1108_final_hi.pdf
There is a mounting pile of comment on this subject – but this paper does offer something a little more structured than other ‘thought pieces’ I’ve read. Warwick and Doyle sketch three scenarios – shallow recession, recession and economic depression. For each they assess the implications of three different strategies – invest, focus on quality, retrench.
The paper concludes that whatever the scenario a focus on quality delivers the best or least worst results. The advice is consistent with what other commentators have been saying but this paper presents the case in a logical and organised way. Worth a read.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.