No time for a lack of ambition…
Howard Lake | 16 November 2008 | Blogs
Talking to a group of charities gathered in Brussels yesterday, I realised that the one thing really holding them back was not the impending recession but a lack of ambition at CEO level. There was no lack of care and concern for those they were trying to help, but their organisations had no plans to say, double in size over x years or indeed to grow other than to add on 5% or 10% to their income targets and these were being revised down to zero or less.
The more I think about it the more I believe that the whole drive in invest in new fundraising techniques, and to sharpen up old ones, is seriously lacking in our budgeting processes and more importantly on the mind-set of trustees and CEOs.
Without real growth targets and investment in fundraising, we will inevitably stumble into real recession. So, let’s keep our goals high, our investment targeted on growing our organisations and reach out for the knowledge if we just don’t have it ourselves.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.