This week, as part of a staff information day at The King’s Fund, we held a marketplace activity. On the fundraising stall, I resorted to a questionnaire on giving with a prize draw to attract attention.
The results, while unscientific, were interesting. One-fifth of staff polled had left a legacy in their will, much more than the population average. More interestingly, this 20% were also the more charitable, having virtually all made a regular gift, bought a poppy and sponsored someone or shopped in a charity shop in the past month.
Overall, nearly 70% were regular givers (either DD, SO or GAYE). The same percentage had sponsored someone via Justgiving. More than 85% had made a gift aid declaration and more than 9 out of 10 pledged not to decrease their giving in the face of recession. Encouraging statistics from a group of people of which only 60% described themselves a working for a charity.
I now need to assess these results to guide the way I work with these colleagues and develop fundraising programmes for the causes we serve. However, they do bring some hope that the bottom has yet to drop out of the charity sector.
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