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Recession may not be all bad news for fundraising

Recession may not be all bad news for fundraising

A report by an Irish charity recruitment and fundraising consultancy suggests that the recession may not have as bad an impact on fundraising as some feared. Largely based on the experience of America and the impact of some major historical turning points the report suggests stock market falls can have a fundraising upside.

The report is compiled by 2into3 and draws heavily on a university study in America and other US literature. The report points out that the $44 million from Merrill Lynch and $39 million from Lehman Brothers given to non‐profits in 2007 is unlikely to be repeated but says that the Fall of France in 1940 saw an increase of 47% in giving while after the attack on Pearl Harbour it increased by 35%.

Some suggested strategies for fundraising in an unfavourable climate include:
— Diversifying income
— Re-focusing on donor retention
— Continuing to try to recruit new donors
— Keeping in touch with lapsed donors

The report is available on 2into3’s website.

www.2into3.com

Paul Artherton has a BA (Hons) Degree from Queen’s University and a MA Degree in Journalism from Pennsylvania State University. He has worked in PR and fundraising for over 27 years. Previously assistant director for fundraising and public relations at the Simon Community Northern Ireland for seven years, for the last 17 years he has run his own fundraising consultancy business specialising in fundraising, sponsorship, public relations and recruitment. His clients have included charities, private sector and public bodies. Examples include the Ulster Cancer Foundation, Simon Communities of Ireland, NI Hospice, North and West Belfast Health and Social Services Trust, Aiken Promotions, the Industrial Development Board and the Ulster Museum. He has lectured on voluntary sector management at Queens University Belfast Institute for Continuing Education. Since 2010 Paul has been a lay member of the NI Charity Tribunal.

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