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Charming fundraising campaign from Retail Trust
Howard Lake | 12 October 2008 | News
Retail Trust, the principal charity of the retail sector, has launched a range of ‘Born to Shop’ charms, to adorn handbags, mobile phones, or the zip on your coat. It is the Trust’s first consumer-facing fundraising initiative.
Available in four designs, the charm designs include miniature shoes and handbags in trendy purple and hot pink. They can be bought for a suggested donation of £1.
Retailers across the UK, including Harrods, Beales stores, and House of Fraser will be selling the charms, designed by popular lifestyle brand ‘Born to Shop’, from mid-November.
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John King, CEO of House of Fraser, said: “It will be great to see wider recognition of the important work done by Retail Trust which provides an invaluable service for retail workers around the country. We are confident these charms will begin to achieve this recognition for the charity.”
www.retailtrust.org.uk
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.