Put your slogan on Oxfam's billboards
Howard Lake | 3 October 2008 | News
Oxfam is asking the British public to suggest some powerful advertising slogans, offering them to chance to upload them onto a series of large digital billboards around London.
The charity claims that this is “the world’s first interactive billboard advertising”. It is applying some of the online techniques of Web 2.0 such as user generated content, interactivity, and ‘crowdsourcing’.
You can upload your ideas for an advertising slogan for Oxfam onto its website and the best of these will be shown on the three-metre high billboards within 24 hours.
There are eight such billboards around central London. People whose ideas are used will be notified in advance so that they can see their masterpieces of publicity in person.
Fourteen entries will be selected and each winning entry will run for a 24-hour period between 6 and 19 October.
The advertisements are part of Oxfam’s “Be Humankind” campaign, devised by advertising agency RKCR.
www.oxfam.org.uk/get_involved/billboard/index.html
Here are just some of Oxfam’s recent adverts to give a sense of what their agency and in-house staff have developed, all kindly shared by net_efekt on Flickr.com.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.