Great Fundraising Organizations, by Alan Clayton. Book cover.

Christian Aid promotes Ctrl.Alt.Shift with comedy 'chugger' video

Howard Lake

Howard Lake | 12 September 2008 | Blogs

Ctrl.Alt.Shift, Christian Aid’s attempt to create a “global community of proactive, outspoken agitators seeking change” using the web and social media, has published a humorous video on YouTube to promote the site.
It features Neg from Channel 4 comedy series “Balls Of Steel” as “the most annoying charity mugger ever”.
The intention is that after watching his tireless exploits you ask yourself “How far would I go for charity?”
I don’t think this is going to endear Christian Aid to the Institute of Fundraising or PFRA…

www.ctrlaltshift.co.uk

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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