National Trust trials interactive version of annual report
Howard Lake | 11 August 2008 | News
As part of its strategy to engage supporters in the heart of its financial reporting activity, the National Trust has introduced an interactive version of its latest annual report.
The report features videos, animation and case studies that help bring the story of the Trust’s year to life and provide a fresh new take on the world of financial reporting.
Available online, the report makes it easy and fun for supporters to find out about the inner workings of the charity and give them the chance to participate and have their say on what they have read and seen.
As part of its e-Engagement strategy, the Trust is investing more than £4.6m over the next two years to bring its digital offering into the 21st century. The online report is part of the early steps of this programme.
www.nationaltrust.org.uk/annualreport
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.