Greene & Co Log On to Help Hospice
Howard Lake | 1 July 2008 | News
A firm of estate agents has pledged to ‘shop ‘til they drop’ to raise much needed funds for a local hospice.
Greene & Co have registered with fundraising shopping website www.easyfundraising.org.uk to help them raise £30,000 for the Project Butterfly appeal to refurbish the Marie Curie Hospice in Hampstead.
Staff at the firm’s five London branches are using the innovative site to shop online with over 500 retailers including Amazon, Next, Waterstones, Debenhams and John Lewis, and every purchase they make generates a free donation of up to 15% to the appeal.
Greene & Co Spokesperson Danni Towers explained more: “Every year we look for a local charity that we feel is working to change the lives of people in London. When Marie Curie approached us regarding Project Butterfly, we went to visit the hospice in Hampstead and knew this was the one for us.
“We were pleased to discover www.easyfundraising.org.uk as it provides our staff with an easy and free way to raise money for Project Butterfly. Simply by shopping online with easyfundraising for the things they would buy anyway, staff can generate funds for the appeal at no additional cost to themselves. It really is a win-win situation.”
Employees are also surfing the web to raise funds with easyfundraising’s charity search engine, easysearch. By using www.easysearch.org.uk to search the web just 10 times a day, staff can raise around £20 each per year for Project Butterfly.
In addition to employees, the company are also appealing for anyone who shops and searches online to log on to easyfundraising to support the appeal.
Danni continued: “So many of us shop online and search the web every day. This is a perfect way to make a difference to this worthy appeal very easily. Please register your support at www.easyfundraising.org.uk/projectbutterfly today.”
Project Butterfly Appeal Manager Beverley Brock said Greene & Co’s support was invaluable: “We are very grateful to Greene & Co for putting so much time and energy into raising funds for Project Butterfly. easyfundraising is such an easy, simple and effective way to raise funds for our appeal, especially for those who would like to support us but just don’t have the time to take part in more traditional methods of fundraising. Online fundraising is the way of the future and it’s great to see so many wonderful brands getting involved.”
Project Butterfly is among thousands of good causes around the country listed on the easyfundraising site, which has generated over £350,000 in charitable donations since its launch in October 2006.
Notes to Editors
www.easyfundraising.org.uk is a completely free service and provides charities and good causes with a constant source of valuable fundraising income. Non profit organisations can register to use the site, including schools and nurseries, sports clubs, youth groups such as brownies and scouts, churches and individuals undertaking sponsored events and challenges.
www.easyfundraising.org.uk features over 500 retailers including Next, John Lewis, Amazon, Debenhams, HMV, Boots, Woolworths and many more. Retailer categories include major high street stores, insurance companies, travel agents and even utility suppliers.
Shoppers pay the same price for their purchases as any other customer when they shop through www.easyfundraising.org.uk
www.easyfundraising.org.uk has generated more than £350,000 for good causes around the UK since its launch in October 2006.
www.easysearch.org.uk, sister site to www.easyfundraising.org.uk, is a search engine where supporters of good causes generate funds for free by searching the web. By searching just 10 times a day, supporters can generate around £20 per year for their chosen cause.
Project Butterfly will dramatically enhance the quality of life for terminally ill patients and their families at the Marie Curie Hospice, Hampstead. The hospice will be completely transforming into the most modern facility of its kind in London, enabling patients to be cared for in a beautiful and peaceful environment, in comfortable and dignified surroundings.
The total cost of Project Butterfly is estimated at £3.4m which will need to be raised by December 2008.
Greene & Co have a number of other fundraising initiatives planned in support of Project Butterfly, including a celebrity cricket match and fun day on Sunday 13th July from 12pm at Hornsey Cricket Club, Tivoli Road Crouch End. All donations made on the day will be matched by Greene & Co.
Other events include collections at local tube stations and hot spots, a bike ride between the 5 Greene & co shops and staff initiatives such as sponsored silences.
For more information about the easyfundraising scheme, log on to www.easyfundraising.org.uk or contact be***@ea*************.uk.
For more information on Greene & Co’s support for Project Butterfly, contact Da***@gr****.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.