Fundraising news, ideas and inspiration for professional charity fundraisers

Telefacing – could it work for you?

Telefacing – could it work for you?

Anup Tiwari of UNICEF has been pioneering a donor acquisition technique in India which combines telemarketing and face to face.

The presentation he gave at the International Workshop on Resource Mobilisation in Malaysia in May has been posted at

According to Anup this approach to donor recruitment is giving better results than other media. It’s a methodology which might lend itself to other countries.

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