Great Fundraising Organizations, by Alan Clayton. Book cover.

Online fundraising and the Hype Cycle

Howard Lake | 28 May 2008 | Blogs

The other day I got chatting with a colleague about the ‘Hype Cycle’, used by technology consultancy Gartner to illustrate the adoption of technologies, and it started me thinking about just where different aspects of online fundraising are on the Hype Cycle.
Read on at Giving in a Digital World…

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