Great Fundraising Organizations, by Alan Clayton. Book cover.

2007 Poppy Appeal raises record £30 million

Howard Lake

Howard Lake | 19 May 2008 | News

Still from Poppy Appeal TV ad in 2007 by Royal British Legion
Poppy Man TV appeal by Royal British Legion

The Royal British Legion’s 2007 Poppy Appeal has raised £30 million, a 15% increase on the 2006 total of £26 million.
The record sum from the two-week appeal was announced at the Legion’s Annual Conference in Southport over the weekend.
Russell Thompson, Director of National Events and Fundraising, said: “The welfare work of The Royal British Legion is close to the nation’s hearts and minds, and so is support for our Armed Forces. The result of the 2007 Poppy Appeal confirms that”.
www.britishlegion.org.uk

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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