Occam launches new customer and prospect management tool
Howard Lake | 14 May 2008 | News
Marketing and business technology specialist Occam has launched Zebra, its new customer and prospect management tool.
It is being launched to six sectors through a variety of ‘breeds’ – Zebra Auto, Zebra Insurance, Zebra NFP and Zebra Travel & Leisure targeting respectively the automotive, financial services, not-for-profit and leisure sectors.
Zebra Communications and Zebra Recruitment will deliver specific solutions for managing customer communications across channels to drive loyalty, and managing large-scale multichannel recruitment efficiently.
Occam claims that a solution can be deployed in less than six weeks, leading to a “30% increase in targeting quality and 45% increase in campaign management efficiencies compared to traditional methods”. It adds that “Zebra can be aligned to any existing data management system, ensuring clients a seamless flow into its existing data and technology set-up”.
The software has been named Zebra because at first glance all zebras may look the same, yet each individual has unique stripes, mirroring the way a database of customers should be targeted.
www.occam-dm.com
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.