Morrisons bags two for one in charity of the year partnership
Howard Lake | 10 April 2008 | News
Supermarket Morrisons has selected ChildLine and Help the Aged for their 2008 Charity of the Year partnership. The Protecting Generations for Generations campaign aims to raise £1.5 million to help “two of the most vulnerable groups in society”, children and older people.
Morrisons chose the charities following a vote by staff. The partnership will involve employee and customer fundraising, awareness raising and staff volunteering.
Angus McIver, PR and Marketing Director at Morrisons said: “Our choice for Charity of the Year has generated great sympathy from our colleagues. In addition to a wide range of fundraising activity, we will be introducing many events and special products to our stores over the coming months and we call on our generous customers to offer the support in our aim to raise £1.5 million.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.