New tool to help predict success or failure of fundraising campaigns
Howard Lake | 20 March 2008 | News
Marketing and fundraising consultancy The Kinetic Partnership is launching a new service this month that aims to predict the likely success or failure of fundraising campaigns.
The Marketing Capability Assessment Tool (M-CAT) looks at how prepared organisations are to carry out fundraising activities and examines internal and external factors that will affect their effectiveness. In doing so it helps charities assess the level of risk, and shows where the best opportunities for expansion lie.
For example it asks whether an organisation is ready to expand its fundraising and communications, how sustainable existing income lines are, why is now the time to invest, and what risk assessment has been carried out.
The M-CAT uses a matrix to assess and score a charity’s position and capacity, and results are presented through radar graphs which indicate clearly what action needs to be taken to expand fundraising successfully.
Rob Wells, Senior Partner at Kinetic said: “This service has been developed in response to fundraisers constantly asking me how they could tell if their carefully crafted communications and fundraising plans would actually work”.
The M-CAT has already been successfully trialled with small and medium-sized charities and NGOs in UK as well as internationally.
The service is initially available on a consultancy basis, but Kinetic hopes to produce a self-assessment version later this year.
www.thekineticpartnership.org
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.