WWF P-P-Pick Up A Penguin On-Pack

John Thompson | 7 March 2008 | Blogs

The World Wildlife Foundation (WWF) has entered into an on-pack promotion with Penguin chocolate biscuit bars.

Customers sending a Penguin wrapper to “The Penguins’ Quest” with a cheque for £5.99 will receive a “feel-goody-bag” consisting of a lovely cuddly toy penguin and colourful charts describing the Charity’s Antarctic and Southern Ocean Programme.

SEE ALSO: P…p…p… protect the penguin with McVities (8 October 2013)

Funds raised from this innovative initiative will help fund WWF’s work on climate change and protecting the Southern Ocean from over-fishing.

[ad] Revolutionise - Great Fundraising Masterclass 18-19 June 2026. Glasgow.

I’m off to P-P-Pick up mine today before they’re all gone…

Pick up a Penguin in aid of St Teresa’s Hospice (21 December 2006)
WWF UK benefits from the Montymania surround the John Lewis Christmas TV advert (8 November 2014)
How retailers found purpose through pandemic partnerships with charities (25 March 2020)

About John Thompson
John Thompson is a fundraising consultant with particular expertise in cause-marketing, sponsorship, strategy development, partnership marketing and executive recruitment. A blogger on UK Fundraising since 2006 with a background in corporate fundraising and public relations. Twitter: jtchangingbiz

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