Jewelled Mother's Day card to raise funds for breast cancer charities
Howard Lake | 14 February 2008 | News
Hallmark Cards and high street jeweller Beaverbrooks are creating a a bespoke diamond Mother’s Day card which will be auctioned for charity this month.
The card will incorporate a one carat diamond, worth over £5,000, donated by Beaverbrooks. Beaverbrooks will also set the diamond into a piece of jewellery after the auction for the recipient.
All funds raised from the auction of the card will be donated to Breast Cancer Campaign and Action Breast Cancer, a programme of the Irish Cancer Society, on top of Hallmark’s £250,000 contribution as part of its Mother’s Day ‘Cards for a Cure™’ campaign.
Three smaller replica cards have also been produced by the partnership, each featuring one half-carat diamond. These cards will be featured as competition prizes in magazines to further highlight the auction.
Hallmark’s ‘Cards for a Cure™’ campaign will also be supported by a national TV advertising campaign which will run from 15 February 2008.
www.hallmark.co.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.