Paws related marketing
Howard Lake | 11 January 2008 | Blogs
Pedigree has launched a nationwide initiative to help raise money and awareness to benefit dogs in rescue centres.
http://www.pedigreeadoptiondrive.com/adopt/
Through this innovative campaign, the company hopes to donate £500,000 to re-homing centres by making a donation for every single item purchased from the Pedigree range between 1 January and 31 March 2008.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.