HBOS Million £ Challenge raises £3.6 million in 2007
Howard Lake | 8 January 2008 | News
Staff, customers and shareholders of HBOS across the UK and Ireland raised £3.6 million in 2007 for charity. A partnership between Family Holiday Association and RNLI received over £800,000, and the British Heart Foundation received over £1.8 million, its largest corporate donation to date. WRVS, and Age Action in Ireland also benefited.
Richard Popper, Head of Central Fundraising, RNLI said: “As a result of the money received from the HBOS Million £ Challenge, thousands of disadvantaged families will enjoy their first ever seaside holiday enabled by the FHA, and the RNLI will be assisted in expanding its Lifeguard Service to new areas, ensuring that more families benefit from its beach safety initiatives and have a safe and happy holiday.’
Over 30,000 staff at HBOS plc (which includes Halifax, Bank of Scotland, Birmingham Midshires, Clerical Medical, esure, Insight Investment and Intelligent Finance) raised funds for the HBOS Charity of the Year programme, the Million £ Challenge. The initial target was to collect £1 million for the British Heart Foundation, the main recipient of the programme. That target was beaten in May and during the remainder of the year another £2.4 million was raised which is being shared equally between the British Heart Foundation, WRVS and the Family Holiday Association in partnership with the RNLI.
Every £1 raised has been matched pound for pound by the HBOS Foundation to reach the £3.6 million total.
Previous recipients of the Million £ Challenge have included Macmillan Cancer Support, Help the Hospices, NSPCC/Children 1st and ICAN.
www.hbosfoundation.org
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.