Code Computerlove launches viral for Huggies to benefit Operation Smile
Howard Lake | 23 November 2007 | News
Global health and hygiene company, Kimberly-Clark has launched a fun viral for its nappy brand Huggies.
The ‘Baby Moviestar’ viral, created by Manchester digital agency Code Computerlove has been designed to extend the brand’s reach and interaction with parents, and to promote a competition to find the face of Huggies Super-Dry.
By simply clicking through to www.huggiesclub.com/uk/moviestar consumers can upload a picture of their children so that they can star in a movie. Once parents have viewed the movie, the site encourages them to email it to a friend or enter the competition, which is being run on www.Bounty.com. The competition winner will feature in a Huggies advert and receive a year’s supply of nappies. Huggies will donate 10p for every entry into the competition to Operation Smile, which provides free cleft lip and palate surgery.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.