Farewell Play Monday
Howard Lake | 21 November 2007 | Blogs
Play Monday, the lottery launched in May 2006 by Chariot (UK) plc with the aim of raising up to £150 million each year for its registered charity partners closed for business yesterday. It was rescued in June 2007 by NetPlay TV after falling sales, but despite investing £200,000 in marketing, the new owner could not make it work effectively.
The lottery raised over £2 million for charities, and a further £200,000 after it was taken over by NetPlay TV.
The failure of this charity-focused lottery is a sad day for the sector, not least because there is no sign of anyone planning to set up anything similar.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.