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Greenpeace UK uses online affiliate network

Howard Lake | 9 November 2007 | News

Greenpeace UK has partnered with online affiliate network Affiliate Window to help drive direct debits and one-off donations.

Greenpeace is offering website owners who sign up to the programme £15 per direct debit donation and £5 per one-off donation that their sites generate for the organisation.

The programme has a 30-day click cookie, meaning that website owners will still qualify for the commission if the visitor doesn’t make the donation immediately.

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Greenpeace, like other charities that have used online affiliate marketing, is careful to protect its brand online. It states that affiliates are not allowed to bid on any Greenpeace brand-related terms, including keywords such as:

Greepeace
Green peace
Green-peace
Greenpeace.com
Greenpeace.org
Greenpeace.co.uk

“and any mispells of the above terms”.

Greenpeace UK joins Sight Savers International and Christian Aid as charities/voluntary organisations currently using Affiliate Window. Christian Aid uses it to promote its Present Aid alternative gift catalogue.

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