IKEA soft toy sales to raise funds for UNICEF and Save the Children
Howard Lake | 7 November 2007 | News
In the run up to Christmas, IKEA stores around the world will be donating the equivalent of 1 euro to be shared equally by UNICEF and Save the Children,
for every soft toy sold.
IKEA’s Soft Toy Campaign runs from 3 November to 24 December. Toys sold in the retailer’s 237 stores worldwide and 15 stores in the UK will benefit the education work of UNICEF and Save the Children in nine countries including Albania, Bangladesh, Russia, and Vietnam.
The soft toys included in the promotion range in price from 49p to £12.99. The donation of £1 in UK stores will be given for every soft toy bought, irrespective of the purchase price or how many are bought in one transaction. For example, if a customer buys six soft toys at 49p, IKEA will donate £6. The goal for the UK element of the campaign is £275,000.
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This is the third year that IKEA has run this campaign. So far it has raised over ‚€6.9 million around the world. The 2007 campaign aims to raise a further ‚€4 million.
The campaign will be supported in-store by IKEA’s radio station IKEA Live, which will feature specially recorded messages from UNICEF Ambassador and former James Bond actor Sir Roger Moore, Save the Children supporter and Radio 1 star Edith Bowman and celebrity TV interior design duo Colin and Justin. Films highlighting the work of both UNICEF and Save the Children will also be shown on in-store plasma screens.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.