Justgiving Facebook fundraising app doing great
Howard Lake | 14 August 2007 | Blogs
Shortly after Facebook became the first online social network site to allow 3rd party developers to create applications integrating directly with user data back in May 2007 (more on this here if you missed it), the folks at Justgiving.com came-up with their own app to enable Facebook users to add a neat ‘dynamic progress bar’ to their profile to show how fundraising through their individual Justgiving page is progressing.
The good news is that, according to today’s post on the Justgiving.com blog, in just a couple of months users of the app have now passed the 4,000-mark.
This on the same day that the FT reported that Facebook has just entered the UK’s top 20 most popular online destinations – continuing the trend I mentioned last month.
So, any charities with supporters raising funds for them through Justgiving fundraising pages – should be sure to let them know about the Facebook app, just incase they’re amongst the ever growing number of Facebook users. Alternately, any charity developing its own Facebook group – here’s a seamless way to integrate fundraising directly into it.
Interestingly, I’ve just noticed that in the 15 minutes or so since I took the screen shot above showing 4,367 Justgiving Facebook app users – the number showing on the Facebook application page has now risen to 4,374. That’s around 1 new user every two minutes – which can’t be bad!
Infact, that sort of growth fits with some equally amazing Justgiving stats listed in an earlier posting on their blog – including the fact that on average a Justgiving fundraising page is made every 1 minute and 9 seconds, and that a donation is made every 7.8 seconds!
Update 24/08/07 – you can read about the other main Facebook fundraising apps currently available here
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.