The lost art of saying thank you no. 2
Howard Lake | 6 August 2007 | Blogs
For a number of reasons, I have been watching it with interest the recent emergency appeals for victims of the flooding in middle England.
Partly this has been self interest, the railway bridge in my village was washed away and the cricket pavilion went with it, while my brother lost his car in the floods and has only just got it back.
We also worked with WRVS on their Emergency Appeal as their Emergency Services are required by law to support the Police and Fire services at every major incident from car crashes to floods to terrorism.
After a week of running press adverts and mailing their warm donor file, they had received a fantastic response – way beyond expectations, and were delighted.
However, it did not stop there. As you may know from previous posts they have set consistently high standards of supporter care and as well as the usual thank you letters and calls, this weekend they ran lovely “Thank You” press ads in the publications that had worked really well for them.
See the Telegraph Advert
This is another example of doing that little bit extra to ensure they take every opportunity to stand out from the competition.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.