PR in Fundraising group to hold first meeting on 13 June
Howard Lake | 9 June 2007 | News
A group of people interested in the issues of PR in support of fundraising will meet for the first time on 13 June in London. The PR in Fundraising Special Interest Group of the Institute of Fundraising will meet at the Phoenix Artists Club, 1 Phoenix Street, off Charing Cross Road in London’s Soho, from 18.00.
The meeting will be an informal affair, open to members of the Institute of Fundraising and non-members, and there is no charge to attend.
A drinks reception will be followed by a meeting to decide the direction members want the group to take and what roles they would like it to fulfill. It could, for example, become a member support group, a peer networking group, or perhaps focus on advancing best practice in, and generally raise awareness around, PR in support of fundraising.
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Topics that the SIG might tackle include:
* identifying which areas of fundraising are likely to or actually do attract the most media criticism
* look at whether there is any difference in how fundraising, as opposed to charity in general, is portrayed in the press
* unpick fundraisers’ attitudes and expectations of the media, and, unpick the media’s attitudes to fundraising
* develop standard arguments in defence of various methods of fundraising
* examine how fundraising dovetails with charities’ PR strategies
* compile a compendium of best practice case studies.
The inaugural meeting is being organised by Ian MacQuillin of TurnerPR. To help ascertain numbers, please register your attendance by emailing him in advance.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.