New CEO at MissionFish
Howard Lake | 23 May 2007 | News
Nick Aldridge has been appointed CEO of MissionFish, the charity that facilitates and verifies giving on eBay. He joins from the Association of Chief Executives of Voluntary Organisations (acevo), the professional body for the third sector’s chief executives, where he was deputy CEO and Director of Strategy and Communications.
MissionFish was founded in the UK in 2005 and offers another online method of acquiring unrestricted income for charities. eBay for Charity enables eBay’s 15 million or so members in the UK to give all or a portion of their sale proceeds to charity, and it provides charities with a low-cost way of selling their own merchandise and donated goods.
“MissionFish partnered with eBay to form the eBay for Charity Programme in late 2005 and has already helped to raise millions of pounds for nearly 2,000 charities,” said Sean Milliken, Founder and Executive Director of MissionFish in the US.
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Sharath Jeevan, head of eBay for Charity, added: “Our partnership with MissionFish is projected to raise even more money for charities this year and the success of the programme can be seen by the number of sellers registering this year, with thousands more in 2007 alone.”
Aldridge takes over as CEO from Lara Nagoski, who ran the organisation since its launch in the UK. She is moving on to progress her career within the social enterprise sector.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.