Whitewater wins Médecins sans Frontieres donor acquisition account
Howard Lake | 20 May 2007 | News
Whitewater has added to its stable of new accounts with medical relief charity Médecins sans Frontières which has appointed the direct marketing agency to handle the creative execution of its new recruitment drive with a budget of £1.4m.
Médecins sans Frontières needed new creative input to develop powerful campaigns that are true to MSF’s mission, values and spirit.
According to MSF head of fundraising James Kliffen: “The generation of ‘baby boomers’ are increasingly important to charities like Médecins sans Frontières. Whitewater’s understanding of this audience and of the work MSF volunteers do will prove invaluable in our drive to recruit new people to support us.”
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Whitewater will be producing media inserts, cold mail, doordrops, press advertisements and online creative executions.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.