Building Society AGM vote generates £25,000 for charity
Howard Lake | 29 April 2007 | News
To encourage members to vote in its 2007 Annual General Meeting, Yorkshire Building Society promised to make a donation to charity for every valid vote cast. At 15p for every vote and 25p for those made online or delivered to a branch, the initiative raised £25,000.
The money was given to the Yorkshire Building Society Charitable Foundation which in 2006 donated nearly £300,000 to 1,188 registered charities, 90% of which were nominated by members and staff.
Iain Cornish, Chief Executive of Yorkshire Building Society said: “The Foundation is the focal point of the Society’s charitable giving, providing financial help to good causes where the Society’s members live and work.
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“In addition to the funds generated by the AGM, the primary source of funding of the Foundation is the ‘Small Change, Big Difference’ scheme. This encourages members to donate the pence from their savings and mortgage account interest statements. In 2006 the scheme generated more than £155,000 from around 447,000 members accounts.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.