Hitwise UK announces top websites and brands for 2006
Howard Lake | 8 April 2007 | News
Online competitive intelligence service Hitwise UK has announced the most successful UK websites in 50 key selected industries for 2006 in its Online Performance Awards. Oxfam came top of the humanitarian sector.
Hitwise UK calculated the winners based on the market share of visits a website has received throughout 2006.
The winners of the Community – Humanitarian sector were:
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1 www.oxfam.org.uk
2 www.raceforlifesponsorme.org
3 www.nspcc.org.uk
4 england.shelter.org.uk
5 www.sportrelief.com
6 www.togscalendar.org
7 www.oxfamunwrapped.com
8 www.redcross.org.uk
9 www.christian-aid.org.uk
10 www.unicef.org.uk
Perhaps the most surprising entry was that of togscalendar.org, which must surely rank as one of the less professionally designed charity sites. But, given it promoted Terry Wogan’s TOGS Calendar in aid of BBC Children in Need, its success is more understandable.
Perhaps not surprisingly no charity brand featured in the top 10 brands searched for online during 2006. The winners were:
1 ebay
2 bebo
3 argos
4 amazon
5 easyjet
6 bbc
7 autotrader
8 tesco
9 ebay uk
10 cbbc
Still, charities that secured charity of the year partnerships with the above organisations should have benefited from their success, provided this partnership was promoted sufficiently on the companies’ websites.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.