New brand of bottled water to benefit charity
Howard Lake | 26 March 2007 | News
Harrogate Spa Water is to sell a new brand of bottled water to benefit clean drinking water charity Pump Aid.
The new brand, “Thirsty Planet”, was created in consultation with Pump Aid. The charity will receive 50p for every multipack sold.
The label on the bottles will show photos of people benefiting from Pump Aid’s work, together with information on how to donate and support the charity, and how donations are being put to use.
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The bottles will go on sale later this Spring.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.