YooMedia to handle red button donations for Red Nose Day
Howard Lake | 15 March 2007 | News
Interactive media, gaming and mobile entertainment group YooMedia will be handling red button interactive TV donations for tomorrow’s Red Nose Day campaign.
The company will provide the return path capability, secure data capture and fulfillment of donations made by interactive television for Red Nose Day. It will do so not only on the night of 16 March, but also for two weeks after the event.
During the last Red Nose Day in 2005, YooMedia handled more than 70,000 red button donations worth almost £1.6 million.
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Martin Gill, head of new media for Comic Relief said: “With so many of our audience using digital satellite services in the UK, a secure and robust donation mechanic using the red button is a brilliant response channel that has seen significant growth in the last five years.”
YooMedia provides similar services for Sport Relief and BBC Children in Need.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.