H&M's Kylie Minogue-inspired beachwear to raise funds for WaterAid
Howard Lake | 11 March 2007 | News
Fashion retailer H&M has designed a line of bohemian-chic beachwear inspired by Kylie Minogue, who will be appearing as the face of the company’s forthcoming beachwear campaign. Ten per cent of all money spent on this beachwear line will be donated to WaterAid.
The “H&M loves Kylie” line is part of H&M’s main swimwear range and contains 15 styles which will be in all H&M stores that sell womenswear in mid-May. The company’s collections are created by their own designers.
“It has been a great experience to work with H&M on creating this summer range. To me it is all about summer indulgence, effortless chic and lots of fun!”, said Kylie Minogue.
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Barbara Frost, Chief Executive of WaterAid, said: “WaterAid has a long and valued relationship with H&M and is delighted to be involved with the ‘H&M loves Kylie’ line. The money raised from this will make a tremendous difference to the lives of people in the countries where we work, every £15 raised enables one person to receive a sustainable supply of clean water, adequate sanitation and basic hygiene education.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.