New online sponsorship package offers charities 50% of adspend as unrestricted income

Howard Lake | 15 February 2007 | Newswire

Everyclick.com, the search engine that helps charities, has created a unique sponsorship package designed to strengthen the link between companies and the charities they support. It gives charities access to unrestricted income and information about their supporters, while online advertisers are offered the chance to promote their brand and enhance their CSR credentials.
The new package has three levels of sponsorship option. In each case, the advertiser can designate which charity will receive 50% of the adspend. Sponsorship is offered over the entire site, on a search category or on a seasonal campaign basis. Each sponsorship package comes with the added bonus of a data capture option. The charity donation element of the adspend can be used to incentivise everyclick users to register for information or special offers and this data can then be shared with the charity or the company.
Everyclick.com is reported to be one of the fastest growing search engines and one of the busiest charity websites in the UK. The site currently delivers over 6 million page impressions each month and has over 850,000 unique visitors and 41, 000 registered users.
Polly Gowers, CEO of everyclick.com said Everyclick.com was designed to create a new, sustainable and free source of income for charities. Our new sponsorship package fulfills that brief. It gives charities access to unrestricted income and information about their supporters and companies a unique platform to enhance their brand.”
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For further press information, please contact: Emma Walton, Email: em**@ev********.com
Tel: +44 (0)1608 653 024. Images and all press releases are available for download at http://www.everyclick.com/uk/myeveryclick/press-resources
www.everyclick.com Notes to Editors:
How much can Everyclick.com raise for charity?
On average each search on Everyclick.com generates around 1 pence for the designated charity or school.
An average user does 40 searches per month – this means that:
A charity with 100 supporters can generate an estimated £480 per annum.
A charity with 1000 supporters can generate an estimated £4,800 per annum.
A charity with 10,000 supporters can generate an estimated £48,000 per annum.
• Everyclick.com is a search engine that has been purpose built to automatically donate 50% of its revenue to charity every month.
• The site is free to join and free to use.
• Through a groundbreaking agreement with Charities Aid Foundation (CAF) everyclick.com offers users the ability to support any of the 170, 000 UK charities. The site has delivered more than 19 million searches.
• Most people don’t realise that every time they search the web, they’re generating cash. Everyclick.com has been set up to make sure some of this money benefits charity.
• It behaves just like any other search engine, providing full search results powered by Ask, images, news feeds and special features such as Amazon product listings.
• The money is allocated by intelligent software and is distributed to charities every month by CAF.
• Companies such as The London Stock Exchange, Cadbury Schweppes and Axa Fund Managers have started to adopt Everyclick as part of their ongoing CSR (Corporate Social Responsibility) programs.
• Everyclick.com was launched in June 2005 by Polly Gowers (ex-international sports woman) and Julia Felton (ex-teacher).
• In 2006 Everyclick.com was a finalist in the following business awards; The Telegraph-Jaeger LeCoultre Business Personality of the Year, HSBC Start-Up Awards, British Business Awards (two categories) and The Net Imperative Digital Awards – Hottest New Start Up.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.