Fundraising potential of SPSS to feature at March event
Howard Lake | 8 February 2007 | News
The Institute of Fundraising’s Analysis in Fundraising special interest group will present “Discover the fundraising potential of SPSS”, the predictive analysis tool, at its next meeting on 5 March in London.
SPSS is designed to develop more profitable customer/donor relationships by providing analytical solutions that discover what people want and predict what they will do. It has served charity clients for many years, although few fundraisers probably use it to full effect.
Hosted by Shelter’s analyst Julie Pitt, the session will feature presentations from experienced SPSS users covering:
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• SPSS functionality, from simple to advanced
• an honest account of SPSS’ strengths
• weaknesses, prices and modular add-ons.
John Sauvé-Rodd, director of Datapreneurs and chair of the special interest group, said: “SPSS has been in many fundraising departments for some time now, but many fundraisers just don’t know, and don’t have the time to find out, what it can do.
“They have a vague idea that it is a powerful tool for charity analytics, but instead rely on inferior Access and Excel do the job, even though they are not designed for analytics. This event aims to put an end to those misconceptions and bring SPSS out into the open.”
The half-day event will be held at the British Red Cross in Moorgate in the City of London on 5 March, starting at 09.00. The fees are £20 for Institute of Fundraising individual members, £40 for non-members and £50 for commercial organisations.
A question and answer panel session will cover any aspect of SPSS that delegates raise. Specialist analysts on hand will include Stuart McCoy (Help the Aged), Julie Pitt (Shelter), John Sauvé-Rodd (chair of the SIG and director of Datapreneurs.net), and David Dipple (Talking Numbers).
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.