Everyclick offers all charities a free email marketing facility
Howard Lake | 4 January 2007 | Newswire
Everyclick.com, the search engine that helps charity, announced yesterday that it is extending its fundraising services to provide all charities with access to a free email marketing service. The service will be funded entirely by Everyclick and delivered by the well respected CTT (Charity Technology Trust) so that there is complete integrity over each charities data.
Larger charities such as the Woodland Trust have already found that using email to encourage their supporters to switch to everyclick.com has been very successful. In the last 5 days the New Year Resolution email campaign that the Woodland Trust sent has increased the numbers of searches that their supporters have made on everyclick.com by over 300%. Their estimated number of regular everyclick.com users has increased from 600 to over 1666 people.
Everyclick is initially offering to broadcast for free new year’s resolution message which can include a specific message from each charity. Further seasonal campaigns will be offered throughout the year. Uptake has already been extremely positive.
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Polly Gowers, a founder of Everyclick said, “We are delighted to be working with CTT offer this service. Email is such a powerful marketing tool we hope that it will not only enable charities to encourage their supporters to use everyclick.com but also to broadcast other messages that they wish. We know that many charities can already email their supporter base, however there are many that can’t. At the end of the day we are here to help them all with their fundraising.”
This announcement follows the extension of the Everyclick search engine service in November 2006 to over 170,000 UK charities through their ground breaking deal with the Charities Aid Foundation which also heralded the launch of free donation facilities for all charities.
To date Everyclick.com has raised over £100,000 for charity, and reports suggest that it is one of the fastest growing search engines and amongst the busiest charity websites in the UK.
In order for a charity to benefit from their supporters web searches all they need to do is encourage them to switch their searching to Everyclick.com and select to support the relevant charity. There are absolutely no charges to use the service.
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For further press information, please contact: Emma Walton, Email: [deleted], Tel: [deleted] Images and all press releases are available for download at
http://www.everyclick.com/uk/myeveryclick/ecinpress
www.everyclick.com – notes for editors
everyclick.com is a search engine with a difference – we give 50% of our revenue to charity. The site is free to join and free to use.
Launched in June 2005, through a groundbreaking agreement with CAF everyclick.com offers users the ability to support any of the 170, 000 UK charities. The site has delivered more than 17 million searches.
Everyclick.com is an example of 21st century giving – a philanthropic enterprise from which everyone benefits.
It offers:
• Charities – a new and sustainable fundraising opportunity that costs them nothing to
promote or implement
• Users – a way of raising funds for their favourite charity, at no cost to themselves, by
doing something that 40 million people do each day in the UK – searching the web
• Companies – a chance to enhance their brand reputation by encouraging their staff to
use everyclick.com and raise funds for the good causes they support
Everyclick.com is a finalist in the following business awards; The Telegraph-Jaeger LeCoultre Business Personality of the Year, HSBC Start-Up Awards, British Business Awards (two categories) and The Netimperative Digital Awards – Hottest New Start Up.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.