John Bird launches affinity card to benefit local shops and charities
Howard Lake | 22 December 2006 | News
John Bird, Founder and Editor-in-Chief of The Big Issue, and his daughter Diana Bird have set up an affinity card that promotes shopping locally and raises funds for charities.
The Wedge Card offers discounts and special offers from hundreds of local shops and independent businesses with the aim of “re-vitalis[ing] local communities by offering an affinity scheme to customers using local shops and services”.
It costs £20 for a year. Initially it covers just central London businesses but the Birds plan to expand it across London. Half of the fee is donated to local charities.
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Cards can be bought in shops and also online via PayPal.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.