The Guide to Grants for Individuals in Need 24/25 - hold an umbrella over someone's head

Charity uses Web 2.0 style and content in web manager recruitment advert

Howard Lake

Howard Lake | 15 December 2006 | Blogs

Breast Cancer Care have created a striking recruitment advert for the position of Web Content Manager. Using the content and style of Web 2.0 sites, including tags, buzz cloud, social bookmarks, the advert is a clever and amusing attempt to appeal to exactly the right kind of candidate.

Breast Cancer Care advert

Clearly Breast Cancer Care is looking for someone who understands Web 2.0 and the new, more interactive possibilities of websites. No other charity has created anything like this before that I have seen.

Advertisement

Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

Related posts

UK Fundraising
21 April 2009

Avoiding email nightmares
UK Fundraising
9 June 2010

50 most influential in fundraising – and on Twitter
UK Fundraising
20 July 2010

Why the donor, supporter or customer isn't always right
UK Fundraising
18 February 2014

Interview with Tim Stansbury, MD of iBid

Loading

Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

Mastodon