Atos Origin publishes white paper on donor relationships management
Howard Lake | 12 December 2006 | News
International information technology services company Atos Origin has published a white paper on “Donor Relationship Management: A Donor-Centric Approach to Growth”.
The white paper examines the challenges currently facing the charity sector and how Donor Relationship Management (DRM) solutions can help by providing cross-departmental processes and systems, the benefits it brings and how best to achieve a successful DRM strategy.
The paper looks at how DRM can help charities overcome issues and challenges such as increasing competition for charitable donors, failure to realise Gift Aid’s full value, decreasing effectiveness of donor recruitment and fundraising, and an inability to capitalise on existing donor relations with a long-term view.
Advertisement
It also covers how these challenges can be overcome by DRM solutions, with details on how to successfully achieve and implement a DRM strategy by aligning organisations to support donor-centric processes, encouraging staff to embrace change, and determining what changes must occur to the IT infrastructure to support the new approach.
To receive a copy of the white paper, please
contact Caroline Crouch at Atos Origin.
Related posts
42 charities now using Whitewater's Our Lasting Tribute service
Survey finds wide range of interpretations on 'fundraising stewardship'
Mystery shopping exercise looks at charity responses to Haiti earthquake
American Red Cross finds personal appeals from friends motivate social media users to give
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.