Why your supporters are wealthier than you expect. Course details.

Well wishers could add £3m to charity coffers

Howard Lake | 30 November 2006 | News

Tourists could be throwing almost £3m a year into wishing wells according to a new report from financial services marketing agency Teamspirit.

The Fountain Money Mountain report says that one in five UK adults spends an annual average of 31p at tourist sites like Rome’s Trevi Fountain – which adds up to just under £3m.

The survey says that some wishing wells and fountains already contribute to charity funds, but others do not. Megan Pacey, director of policy and campaigns at the Institute of Fundraising said: When money is quite literally thrown away into wishing wells and fou tains, it would be to everyone’s benefit if those responsible for the upkeep of such sites could nominate an appropriate UK charity to receive these funds.


Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

In a separate move Italian charity Caritas says it plans to set up a supermarket for poor people in Rome using the thousands of coins thrown into the Trevi fountain each day. Around £2,000 is thrown into the fountain each day. Families will be given a top-up card by their local councils which they can swap for basic food items at the supermarket in the centre of the city.