Why your supporters are wealthier than you expect. Course details.

Still getting their goat

Howard Lake

Howard Lake | 30 November 2006 | Blogs

Archie, the Oxfam Unwrapped Goat (photo: Oxfam.org.uk)
Archie, the Oxfam Unwrapped Goat (photo: Oxfam.org.uk)

Giving a goat for Christmas might be so last year, dahling, but there’s still a healthy business in goats as beneficiary gifts.

Oxfam today reports that its Oxfam Unwrapped catalogue has so far ‘sold’ “over 6,000 goats and 1,100 donkeys”.

They add: “our limited edition four-legged friends are running off the shelves”.

Advertisement

Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

Update 25 May 2017: Archie’s the Goat’s Twitter account closes

Related posts

UK Fundraising
28 January 2009

What would donors do next and what your charity should do about it? – Part One
UK Fundraising
18 November 2009

Anatomy of a Twitter hashtag campaign for university fundraising
UK Fundraising
25 January 2011

Some (belated) New Year fundraising resolutions
UK Fundraising
9 March 2018

Matthew Taylor examines fundraising in The Charity Business

Loading

Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

Mastodon