Jeremy Irons fronts DRTV ad for Children's Society
Howard Lake | 6 November 2006 | News
The Children’s Society has launches its second DRTV advertisement on various satellite channels throughout November to recruit new donors.
The advert has been created by the direct marketing agency WWAV Rapp Collins Bristol and will air on channels such as ITV2, Living and UK Drama.
Academy Award winning actor Jeremy Irons (famous for his performances in ‘Reversal of Fortune’, ‘The Man in the Iron Mask’ and the infamous voice of “Scar” in the Lion King) recorded the voiceover.
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Tje 60-second appeal focuses on the dangers facing children at risk on the streets, and asks viewers to commit to a small donation of just £2 per month.
Former Genesis frontman, Peter Gabriel provided the background soundtrack for the advertisement.
Martin Field, Director of Fundraising and Campaigns at The Children’s Society said: “We were very pleased with the response to The Children’s Society’s first DRTV advert and hope to build on this success. Our intention is not to shock, but to highlight the very real danger children at risk on the streets have to face. We urgently need more funds to help these children. I hope this new advert brings this message home.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.