Whitewater to develop DR fundraising for London Zoo

Howard Lake | 26 October 2006 | News

• Tagged with:
• Individual giving

Charity direct marketing specialist Whitewater has been appointed by the Zoological Society of London (ZSL) – London Zoo and Whipsnade in Bedfordshire – to support the development and implementation of its individual donor fundraising strategies.

Whitewater will design and implement the ZSL’s first supporter appeal: to raise £500,000 for Gorilla Kingdom, a new exhibition which “will transform the centre of London Zoo” and offer a unique view of gorillas and other forest animals with a section to demonstrate ZSL’s associated conservation work. This is due to open at Easter 2007.

The agency will also be looking to develop and put in place a legacy marketing strategy for both London Zoo and Whipsnade.

• Open source effort to free up the postcode file (2 November 2006)
  
• New consumer mailing service aims to help charities boost direct marketing budgets (3 November 2006)
  
• Charity PR €˜must buy-in to fundraising' (8 November 2006)
  

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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.