The Prostate Cancer Charity makes an impact with annual review

Howard Lake | 12 October 2006 | Newswire

9 October 2006
The Prostate Cancer Charity has published an annual review which represents a bold departure from the traditional charity annual report.
Burnett Works conceived, wrote and designed the review. Adopting a loose-leaf A3 format, it features specially commissioned photography by Eamonn McCabe, punchy graphics and confident, direct copy. The coverline asks the direct question ‘Are we really effective?’ – and the Charity goes on to answer the question throughout the document.
The overall design links visually to The Prostate Cancer Charity’s Real Man campaign* in order to build on growing awareness of the organisation amongst the public. The key audiences for the review include existing and potential funders, such as charitable trusts and corporates, as well as individual donors, fundraising groups and the media.
Paul Gale, head of design at Burnett Works, commented: The Prostate Cancer Charity is a relatively young charity but one which punches above its weight in terms of the impact the organisation is already having. We wanted to reflect this quality in the design of the review, so we went for strong colour, bold copy and these amazing ‘gritty’ images of some real men with prostate cancer taken by Eamonn McCabe.”
John Neate, chief executive of The Prostate Cancer Charity, said: We were keen to break new ground in the production of our latest annual review. We hope that readers will find this new style engaging and full of impact. Having made this step, there’s almost certainly no going back”
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Notes to editors:
Burnett Works is a full service marketing and communications agency working exclusively in the not-for-profit sector. Its managing director is Jackie Fowler and current clients include Cancer Research UK, Friends of the Earth, UNHCR, The Open University, Plan UK and The Camphill Family.
The Prostate Cancer Charity was set up in 1996 and is now the largest and most comprehensive of the charities focused specifically on prostate cancer. Over recent years the charity has invested nearly £5 million in vital medical research and supported thousands of men and their families through its information services. The charity’s vision is to achieve for men, in relation to prostate cancer, what has so successfully been achieved for women and breast cancer. For more information, visit www.prostate-cancer.org.uk
*The Real Man campaign was developed pro bono by Publicis
For further media information and images:
Gillian Egan
Burnett Works
Telephone: 020 7841 3076
Email: gi*********@bu***********.com
For further information about prostate cancer contact:
Kate Stewart Josie Gray or Nikki Nagler at The Prostate Cancer Charity Press Office on 020 8222 7653/7648. Out of hours contact: 0798 432 5001.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.